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Demi-Fine Understated Elegance

Everyday Jewelry, Effortless Minimalist

Demi-fine jewelry that does not cost the Earth.
Our love for understated elegance, sustainable and ethical jewelry, is at the core of what we do. 

For those who like the finer things in life,
our contemporary designs are crafted from gold & platinum vermeil with semi-precious high brilliance gemstones.

Hypoallergenic, Made for sensitive skin

All our pieces are:
Allergy-free
Tarnish-free
24 months warranty

Consciously Created, Ethically Made
 
A choice to indulge in beautiful, sustainable and ethical jewelry without breaking the bank or sacrificing craftsmanship.

With conscious production and pricing, we aim to curate the best in affordable luxury.

Made to Order, Quality over Quantity

We only produce in small batches to maintain quality over quantity.
It is our practice to carry most stocks on made to order basis, to avoid inventory wastage, and to allow us to create exclusive designs at an accessible price point for all women.


The highest quality stones are hard, clear, and flawless, while the lowest quality stones are cloudy and soft. 
To achieve a brilliant and flawless sparkle, CZ 6A is cut with high precision and is the highest quality CZ in the world.

The rating system for Cubic Zirconia (CZ) gemstones are based on the same 4 Cs (cut, clarity, colour and carat) that are used to determine the quality of a diamond. Just like Diamonds, there are a number of different quality levels and there is a range of price points for these beautiful sparkles. With a wide variety of cuts that are used for different shapes, the skill of the stone cutter is paramount to the final appearance of the stone.

There is a vast difference in the look and pricing between the lowest and higher grades, thus it is important for you to understand the difference to make the proper choice when selecting a CZ stone.

Cubic Zirconia (CZ) stones are generally rated from A to 6A. There are many quality of Diamond CZ and the highest of them all is CZ grade 6A. The highest quality stones are hard, clear, and flawless, while the lowest quality stones are cloudy and soft. In order to have brilliant and flawless sparkle, the Diamond CZ 6A is cut with precision and is the highest quality CZ in the world. No other type of Diamond CZ can match the standard created by Diamond CZ 6A. 😍

Our pieces are exclusively curated in small batches and made to order, unlike the typical mass-produced pieces in the market. Each batch is hand cut and specifically plated to meet our strict quality checks and therefore takes 5 times longer to produce than your average mass-produced silver jewelry. All our pieces go through detailed polishing routine, with extra thick coating of platinum (rhodium) for that extra white finish and hypoallergenic guarantee.

We only curate the best and highest quality CZ for all our pieces. All Diamond CZ sparkles retailing on our webstore are high brilliance 6A grade. For those who like the finer things in life, level up with our accessible modern luxury pieces. 💍

More details on IG feed and highlights via our demi-fine page
More demi-fine jewelry information on our blog post