Demi-Fine Understated Elegance
Everyday Jewelry, Effortless Minimalist
Demi-fine jewelry that does not cost the Earth.
Our love for understated elegance, sustainable and ethical jewelry, is at the core of what we do.
For those who like the finer things in life,
our contemporary designs are crafted from gold & platinum vermeil with semi-precious high brilliance gemstones.
Hypoallergenic, Made for sensitive skin
All our pieces are:
24 months warranty
24 months warranty
Consciously Created, Ethically Made
A choice to indulge in beautiful, sustainable and ethical jewelry without breaking the bank or sacrificing craftsmanship.
With conscious production and pricing, we aim to curate the best in affordable luxury.
Made to Order, Quality over Quantity
We only produce in small batches to maintain quality over quantity.
It is our practice to carry most stocks on made to order basis, to avoid inventory wastage, and to allow us to create exclusive designs at an accessible price point for all women.
The rating system for Cubic Zirconia (CZ) gemstones are based on the same 4 Cs (cut, clarity, colour and carat) that are used to determine the quality of a diamond. Just like Diamonds, there are a number of different quality levels and there is a range of price points for these beautiful sparkles. With a wide variety of cuts that are used for different shapes, the skill of the stone cutter is paramount to the final appearance of the stone. 😌
There is a vast difference in the look and the price between the lowest and higher grades, thus it is important for you to understand the difference to make the proper choice when selecting a CZ stone.
Cubic Zirconia (CZ) stones are generally rated from A to 6A. There are many quality of Diamond CZ and the highest of them all is CZ grade 6A. The highest quality stones are hard, clear, and flawless, while the lowest quality stones are cloudy and soft. In order to have brilliant and flawless sparkle, the Diamond CZ 6A is cut with precision and is the highest quality CZ in the world. No other type of Diamond CZ can match the standard created by Diamond CZ 6A. 😍
Our pieces are exclusively curated in small batches and made to order, unlike the typical mass-produced pieces in the market. Each batch is hand cut and specifically plated to meet our strict quality checks and therefore takes 5 times longer to produce than your average mass-produced silver jewelry. All our pieces go through detailed polishing routine, with extra thick coating of platinum (rhodium) for that extra white finish and hypoallergenic guarantee.
We only curate the best and highest quality CZ for all our pieces. All Diamond CZ sparkles retailing on our webstore are high brilliance 6A grade. For those who like the finer things in life, level up with our accessible modern luxury pieces 💍
More details on IG feed and highlights
via our demi-fine page
Level up as an educated consumer before shopping for your next piece of jewelry, so that you can tell the difference in quality! 😉
Fashion jewelry, often referred to as costume jewelry, is frequently made of fake gems, plastic beads and base metals like copper and brass. Though the names are used interchangeably, costume jewelry actually dates back to the 1930s while fashion jewelry is a more recent term first used in the 1980s.
They both look fashionable from a distance but will not stand the test of time.
Then there's fine jewelry, with the highest quality and highest price tag. Often reserved to mark milestone events, fine jewelry is also great for resizing and repair as needed, even when passed down to the next generation. However, some designers brand actually make low-quality fine jewelry and attach a higher price tag to it simply because of the association with their brand name. Most designer brands though do produce high-quality pieces with genuine gemstones and precious metals, so it is important to level up with knowledge about which jewelry is the best for you. 😊
Even though fine jewelry has its own charm, not everyone can afford it. Also, fine jewelry is something you may not want to wear everyday. This is where our demi-fine jewelry comes into play; high quality pieces without breaking the bank or sacrificing craftsmanship. Demi-fine jewelry is all about accessible modern luxury. At the end of the day, the sentimental value of a stone and jewelry comes from what we decide to attribute to it. And this can overrule everything else.